Այն, որ մեզանից յուրաքանչյուրը ձգտում է բրենդային ապրանքներ գնել, այլևս գաղտնիք չէ և արդեն վաղուց բնական իրողություն է դարձել: Բրենդը ապրանքի «անվանումն» է, որը լավ հայտնի է սպառողներին, և ապրանքի դրական բնութագրիչները նրանց կողմից երբևէ կասկածի չեն ենթարկվում: Իսկ բրենդինգը տվյալ ապրանքը բրենդի վերածելու գործընթացն է: Մեր օրերում բրենդի կարևորությունը գնալով ավելանում է. չէ՞ որ […]
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